Fast Food Marketing

Quick sevice restaurants (QSR) do advertise

Their fast food through TV 

For children's meal almost  all advertisements That aired during study period were 

 Attributable to McDonald 70% or Burger King

(29%) 

79% of TV placements aired on just 

Four channels 1)Cartoon Network 2)

Nickelodeon 3) Disney XD

4) Nicktoons 

Whereas adult TV advertisements 

For QSR emphasized the taste Portion size

 And price of food products,

Visual Branding was more common

In children's  advertisements vs  adult

Advertisements

In 2006  USA QSR chains reported 

To the Federal Trade Commission (FTC) that

They spent $161 millions marketing to 2-11

Years olds.56% on TV advertisements.

Of the money QSR chains  spent

$74.4 million  ,46% went to cross-

Promotions to toe their meals

To movies , Television shows

 animation characters.

Obese children may be 

Highly susceptible to food 

Advertising.

Fast food advertising exposure

Is associated with higher fast food 

Consumption in children.

     Children's  advertisements emphasized

The street view of the restaurant which may

Help children to recognize as they drive

By with their parents.

Ref  PLOS one 2013 Aug 28:8:(8)e 72479

       doi :10.1371/Journal .Pone .00720072479

        Amy M Bernhardt

        Cara Wilking

        Anna M Adachi -Mejia

        Elaina   Bergaminni

       Jill  Marijnissen

       James O Sargent